Channel playbooks.
How a channel actually works in 2026: paid search, paid social, organic, lifecycle, retargeting. What's changed since the last playbook everyone was reading. What still holds.
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Notes.
Practical writeups on demand strategy, paid media, web infrastructure, and the moves that compound. Built for operators making real spend decisions.
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Framework explainers.
Attribution models, incrementality testing, MMM, LTV-to-CAC. The math, the assumptions, the parts most decks skip. Written so an operator can defend the choice in a quarterly review.
Build & campaign teardowns.
Anonymized walkthroughs of real builds: landing systems, paid funnels, lifecycle programs. What worked, what didn't, what we'd do differently. No vanity numbers.
Studio stances.
Where the studio comes down on contested topics: agency vs in-house, in-house creative vs production partners, what "performance creative" means in practice. Defended in writing.
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